YSL – “No Way Back” by Ari Marcopoulos | Video

June 25, 2010

YSL   No Way Back by Ari Marcopoulos | Video

This can be said about everything in life. Once time passes, and something has happened, there is no way back. One can attempt to fix or erase the traces, but the fact of occurrence is something irrevocable. There is nothing quite as fitting as the act of tattooing, to really convey the feeling of “No Way Back”. In preparation for YSL’s Spring/Summer 2010 Men’s Runway Show in Paris, Creative Director Stefano Pilati has commissioned Amsterdam-born, USA based photographer and filmmaker, Ari Marcopoulos, to create a short film featuring tattoo legend, Mark Mahoney, named “No Way Back”.

The pensive short film is quite unlike your regular tattoo clips, it has a somber, otherworldly quality to it. Perhaps, because Mahoney isn’t always speaking, and he isn’t always just tattooing. For those unfamiliar with the world of ink, Mahoney is a leading tattoo artist of our time. He is not only the proprietor but also the leading artist of Shamrock Social Club, a tattoo parlor on Hollywood’s Sunset Boulevard, and also known as the place where the elite and the underground meet. Mahoney has been through it all, eras, drama, places and people. He was there for 1970’s underground punk scene, and he lived through the Black and Gray period of East Los Angeles in the 1980s. He was a pivotal influence in shaping the culture, and is a man whose personal history has a bigger effect on the world than many.

The short documentary jumps to live with Mahoney staring quite intently into the screen, almost piercing the still air around it and the lenses with a formidable resolution contrasted with great nonchalance. Then, Mahoney goes on to discuss various things which strike his interests, such as King Stephen from the 12th century. An installation of the film will be used at YSL’s runway show, and it is also currently available for viewing via all YSL online media such as youtube, facebook, and YSL.

YSL   No Way Back by Ari Marcopoulos | Video