This September, Swedish fast retailer, H&M, plans to floor the world again with impressive collaboration projects. Previously, a high-profile collaboration with Jimmy Choo not only saw a collection of apparel and accessories, including the label’s staple footwear offered at affordable prices for women, but also the label’s first venture into mens design. This year, H&M will be unveiling its new collaborative project on September 9, right before Fashion’s Night Out. Thus far, aside from the launch date, no more information is available. Well, aside from two teaser videos which are presumably conversations with the designers involved in this project. We are suspecting that there will be a collaborative collection for men, and another for women. As for trying to guess who the designers are through their fashion statements and accents…we will leave that up to your imaginations and deductions.

If there is anything Opening Ceremony managed to do in the past few years, it is an innate ability to turn everything it touches into cool. Think about all the labels founders Humberto Leon and Carol Lim had managed to resurrect from the fashion abyss– Pendleton, Timberland, and well, Keds. These classic American companies had found their ways into luxury and contemporary fashion, thanks to Opening Ceremony’s dedication to telling the stories of these heritage labels. Incidentally, while the Opening Ceremony duo are not fans of fads and trends, they did kick start the American workwear/heritage trend. Which is perhaps not a bad thing. With these labels, Opening Ceremony’s partnership with them has achieved a surprisingly longevity, and amongst the new installment of Pendleton items in store for Fall/Winter 2010, the hip retailer is back again with Keds to create a special “France Edition” sneakers to debut at Fashion’s Night Out.

The significance of this story, is not that Bono, the front man of U2 will be appearing for the first time in an ad without the rest of his band, nor that he is joining the formidable ranks of cultural and political icons such as the last General Secretary of the Communist Party of the Soviet Union, Mikhail Gorbachev, actor Sean Connery, filmmaker Francis Coppola and Sophia Coppola to be featured in the Louis Vuitton “Core Values” Campaign. The point here is, this is the first time a label other than Louis Vuitton will be given fashion credit in the campaign.

Chic doesn’t come with sloth and laziness, and often times, being well-dressed doesn’t necessarily mean creative styling, but more so of paying attention to details and ensuring that one’s look is immaculate– no attached lint, no crease, no unsightly stains and wrinkles. Thus, taking care of your clothes is as important as picking them out! To that effect, A.P.C. has partnered up with cosmetics company, Aesop, to create a special Fine Fabric Care cleanser for delicate clothing. This superior cleansing formula is designed for handwashing delicates, and it is a concoction of Petitgrain, Lemon and Cedarwood. This is currently available for pre-order online via colette, and will ship starting September 16.

Let’s call it a consumer revolution. This, what Gucci did today, may perhaps change habits of consumption just like the credit card. Well, perhaps not on the same magnitude, but Gucci’s newly unveiled luxury digital flagship is quite a revolutionary idea in both the world of luxury goods and online shopping.

The new Gucci Digital Flagship, as President and CEO Patrizio id Marco commented, “will become [Gucci's] highest-volume store in the world”. The new Gucci Digital Flagship reflects its flagships around the globe in terms of aesthetics, filled with gold, splashes of light beige and rosewood. Instead of a regular drop-down list filled with stills of product shots, the new Digital Flagship aims to provide its customers with the experience of shopping in store with contextual videos and photographs to better narrate the stories behind these products. For instance, accompanying each product is a link which will direct users to relevant content such as videos, news or celebrities sporting the same item, and creative director Frida Giannini will unlock the brand’s history and heritage to the label as well.

An interesting collaboration between two retailers, and most importantly, two friends, Opening Ceremony has asked colette out on Fashion’s Night Out in New York City this year! Falling in line with Opening Ceremony’s recently announced “France” theme, the collaboration comes as a timely one, as colette will not only be participating in Opening Ceremony’s “A Parisian Flea Market” at the ever-cool Ace Hotel, the duo has also joined hands with a collaborative capsule collection. The capsule collection includes a pair of happy “Tout va bien” t-shirts, tote bags, and matching lighters. The collaborative collection will be available at A Parisian Flea Market on September 10, but it is also available for pre-order online now.