For those who think about Danish designs as pared down, unfussy and functional, you are not wrong. Except, you might have to alter your aesthetic stereotyping a little and open your mind, because Danish label, Wood Wood, has proven to us that functional can come packed with fun, surprises, and most importantly, playful happiness. Not that Wood Wood wasn’t a playful label to begin with, but departing from last season’s slightly more child-like graphics of a ghost in the shape of a leaf, this season’s Wood Wood seemed to have graduated into a sense of teenager wonder.

Highly stylized street wear gleam with treated reflective sheen, and matching nylon sports pants are cuffed to add a little contemporary sartorial touch to dress up the sportier pieces. Colors are bold, and prints are dreamy. The button downs though, are slightly translucent but meant to be layered over fun graphics to create a subtle commentary–don’t worry, the Wood Wood boy hasn’t lost his fun edge. It is just better hidden. Stripes, blues, acid wash-prints and lip stains are key motifs for the season and have found themselves onto everything from shirts to mid-thigh shorts.

As usual, Wood Wood is for the man who doesn’t take himself too seriously and has perfected that fine tightrope balance of humor and simplicity, maturity and play.