For those less acquainted with American conceptual art but are wondering why the name John Baldessari is coming across as familiar, it may be because the 70-year-old artist is recently featured in the new Supreme Book Vol. 6. Aside from an appearance in one of the most coveted catalogs and printed matter for the young urban minds, Baldessari has also taken over the Prada Foundation in Milan, with a new exhibition, “The Giacometti Variations”.